Neuroscience, The Imagination & The Visual Mind

Visual thinking is singularly the most powerful way to build learning, potential and visionary processes.

Learning to see is not only observing the external world but also the internal world of vision.


  • Seeing, Looking, Observing, Watching
  • Inner Vision
  • Imagination (using the mind’s eye)
  • Externalising ideas as graphs, maps, data visualisation
  • Visual Mapping
  • Visualisation
  • Presentation Skills (display)
  • Innovating (seeing possibilities)
  • Engaging with VR, AR & 3D and other digital technologies
  • Meditation (observing the self)
  • Comprehension (processing what we see)
  • Decoding (communication)
  • Appreciating or making visual art

Innovation does not come before imagination,
it comes after.

Creativity is the ability to experiment with something new or abstract; innovation turns it into a tangible reality. It is alchemy, an idea or solution transformed into something else. Creativity is largely defined by demonstration, testing, risk taking, exploring and making mistakes.

Imagination is the creation of new images in the mind. It is of the mind, it is the possibility to look to the future and reflect on the past – to see the relationships and patterns. You can use your imagination to your detriment or your advantage. Equally you can “create” or “destroy” with these same processes. designs learning to help people connect the dots and externalise their ideas. In order to drive innovation we must start by giving people the ability to use their imagination in constructive ways.

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When you change the way you look at things, the things you look at change.


We are especially focused on 3 select parts of visual capabilities in this process:

  1. What you see outside of yourself in your external world
  2. What you visualise when you remember something, and;
  3. Your imagination

So, as you see, you use your imagination and visualise all the time, whether you’re looking or not. We can strengthen and deliberate the way that you use it to grow your potential and expand on what is possible.

To do this we need to work on the subconscious mind; it must work in tandem with the conscious mind to effect a change in thinking, seeing, creating, responding and innovating.

Visual Thinking

There are two types of thinkers when it comes to visioning: ‘big picture people’ and the ‘details people’

Visual thinking is about being both, synergising the capacity of your mind to solve problems and create new possibilities by drawing them out and seeing them.



  • Improves capacity to develop powerful concepts and solutions (innovate)
  • Improves visual representation & comprehension (PowerPoint, charts, graphs, data viz etc.)
  • Enhances ability to think simplistically
  • Self-expression and ordering of ideas
  • Reaching the disengaged
  • Attention grabbing, helps memory retention
  • Helping participants associate images with words or concepts.
  • Teaches participants how to build the neural pathways required for expanded thinking
  • Prepares participants for innovative environments where they can thrive
  • Learning to see new possibilities
  • Ability to make new associations
  • Better problem solving
  • Personal strategies for dealing with uncertainty and ambiguity
  • Demonstrated longer concentration span
  • Learning to listen to others without an intent to reply or be right
  • Strengthened focus
  • Enhanced observational skills
  • Improved verbal skills