Creating, sharing & cultivating your
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Visioning helps organisations create desired futures, and engage people in bringing about positive change. Learning to make thoughts visible creates the synergy for meaningful conversation bringing insights and new ideas into sharper focus.
Visioning is a faculty of Visual Literacy, but what is Visual Literacy?
“Visual literacy is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media. Visual literacy skills equip a learner to understand and analyse the contextual, cultural, ethical, aesthetic, intellectual, and technical components involved in the production and use of visual materials. A visually literate individual is both a critical consumer of visual media and a competent contributor to a body of shared knowledge and culture”*
Is Visual Literacy important?
Yes, particularly if you want people to understand and share your vision. Did you know 90% of all that we comprehend is visual? Psychologist Albert Mehrabian demonstrated that 93% of communication is nonverbal, our brains are wired to rapidly make sense of and remember visual input.
Its also important to remember that being visual is not just about looking at pictures in a two dimensional landscape, it’s the ideas in our minds, the memories and associations we recall for cognition, its re-cognition of the involuntary movements on the faces of the people that are in front of us that we compute in our visual cortex (the third of our brain completely dedicated to visual stimulus).
Visualisation is increasingly used in business and science to simplify complexity as a picture is worth a thousand words. Perhaps Visual Literacy is a skill set that may be of great value to your people.
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* Assoc. of College & Research Libraries – American Library Association.